OnlyEg is an innovative new, award-winning egg substitute brand launched by founder Vinita Choolani. Created by a science-backed, nutrition-focused foodtech team in Singapore, OnlyEg successfully launched its flagship products (shreds, patty, white, XL omelette) in June 2022 and the Tamagoyaki in September 2022.
We aimed to create a brand that was fun, bold and direct. It had to look nutritious and delicious on the shelves with no compromise on the environmental promise.
All natural plant-based ingredients sourced from trusted suppliers and sustainably made in the OnlyEg lab and factory in Singapore, OnlyEg products are packed with protein (as much as a normal chicken egg), fibre-rich, cholesterol-free and nutrient dense.
The brief was to create a simple, dynamic and straightforward brand identity that would appeal to F&B businesses and investors as well as a consumer demographic of millennials, young professionals, Gen-Xers, mid- to senior-level executives and baby boomers who wished to improve their food sources, non-animal product diets and who care about sustainable farming and food products.
Additionally, the team was tasked with designing the packaging, website, brand narrative, launch visuals, collaterals and video assets.
Our objective was to create a brand that is fast, friendly and fun – yet backed by sound science and technological innovation to support a lifestyle that requires precision nutrition and a diet that supports responsible food production.
In addition, we created a visual language to align with this brand vision and mission, producing an array of packaging collaterals and video assets including press, publicity and launch assets both digital and physical, forming and continuing its brand salience throughout its website, packaging and narratives.
Brand identity, logo design, logotypes, typography system, font design, type design, brand book, online design, launch collateral design, packaging design, publicity assets and social media management.
