Formerly VP Enterprise Digital Marketing, Travelers Insurance

John Bell has been leading digital transformation, marketing and capability-building for top brands around the world for more than 25 years. The common thread in his work is applying the next innovation – data-driven performance marketing, account-based marketing, social selling, programmatic advertising, digital experience and more – to deliver business outcomes – growth, retention, and customer value.

Most recently, John led the Enterprise Digital Marketing team at Travelers putting data-driven content, digital marketing and social engagement at the heart of marketing. He launched the Travelers Martech Strategy and the Travelers Engagement Center, the home of the content marketing team.

John joined Travelers after 13 years at Ogilvy & Mather where he founded Social@Ogilvy, a global social and digital marketing practice. John drove digital and social strategy and programs for major brands including Ford, Nestlé, IBM, DuPont and more.  

He lives in Albuquerque New Mexico where he serves on the board of Presbyterian Health Plans, the premier health insurer in the state.